https://www.youtube.com/watch?v=fSPOCVjla_4
https://www.youtube.com/watch?v=vuQhprtLJ3k
I then decided that this style and genre would be too complicated to recreate in a way that would make it believable, professional and effective in the modern day world.
I have now decided I would like to create a music promo video for the song 'Troublemaker' (originally by the Artist Olly Murs) and create a Male Artist Identity for this. I want to recreate the style and genre of the song 'Troublemaker' and its official Music Video in an effective, creative and professional way..
https://www.youtube.com/watch?v=4aQDOUbErNg
Editing: Conventional Straight Cut Edit, after a very brief edit of just black, gives it the illusion of popping out onto the screen, the artist's name 'Olly Murs' is edited onto the bottom-centre forefront of this clip, emphasising the artist behind the song - the colour, font of name sets a clear style and theme for the artist.
Cinematography: Medium Close up framing of Olly Murs walking a long a road, the camera uses a back track to follow his walking movement.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics, an average modern road scene.
Editing: In this edit, there is another video clip of Olly Murs the artist edited on top of the original, it takes up 1/3 of the screen on the left hand side. This clip is edited with a special effect so that it almost folds onto the screen from bottom to top.
Cinematography: The clip on the left uses a close up shot of the artist, Olly Murs, face and a slow, slight gradual zoom in towards his face.
Mise-en-Scene: In the clip/edit on the left, the artist wears a bowler hat, denim jacket, black t-shirt and a lose checkered neck tie, he makes a 'sigh/fed up' look with his face.
Editing: In this edit, there is another video clip of Olly Murs the artist edited on top of the original, it takes up 1/3 of the screen on the right hand side. This clip is edited with a special effect so that it almost folds onto the screen from top to bottom.
Cinematography: In the clip/edit on the right a still close up shot remains on the artists face.
Mise-en-Scene: In the clip/edit on the right the artist wears a smart white shirt and vintage brown jacket with a quiff in his hair, he makes a 'cringe' look with his face.
Editing: The video that sits behind the other two videos on top of it on the right and left, is replaced with the video clip of a women, 'the troublemaker;.
Cinematography: The women in the middle shot is shown in predominantly medium close-ups and a back track is used to follow her actions as she walks forward.
Mise-en-Scene: The Women wears a black leather jacket and red top which connotes trouble, feistiness and danger.
Editing:The clip of the artist Olly Murs in the left 1/3 of the screen is removed to reveal more of the backing clip of the female, with edited special effects that makes the image look like it peals of the screen from top to bottom.
Cinematography:The women in the middle backing shot is shown in predominantly medium close-ups and a back track is used to follow her actions as she walks forward.
Mise-en-Scene:The Women wears a black leather jacket and red top which connotes trouble, feistiness and danger. She combs her hand through her hair, making her appear in control and tom boy-ish., as if she Is flirting.
Editing:The clip of the artist Olly Murs in the right 1/3 of the screen is removed to reveal all of the backing clip of the female, with edited special effects that makes the image look like it peals of the screen from bottom to top
Cinematography: The women in the edit is shown in predominantly medium close-ups and a back track is used to follow her actions as she walks forward.
Mise-en-Scene:The Women wears a black leather jacket and red top which connotes trouble, feistiness and danger. She finishes combing her hand through her hair, making her appear in control and tom boy-ish.,as if she's flirting.She looks to the side of the camera as if shes spotted someone - suggesting the artist Olly Murs.
Editing: A straight cut edit is used to flip to this shot of Flo Rida, who's artist identity is emphasised through the editing of his name onto the bottom, centre of the screen which establishes a style for the music video. The video shot of Flo Rida is edited on top of a background still image, giving the illusion he is on a sky scraper advertisement board.
Cinematography: The background shot is a low angle shot which looks up at the tops of the buildings and the sky as if there high up. The video within this shot shows as extreme close-up of the featured artists face.
Mise-en-Scene: Flo Rida adds an edgy, gangster feel to the vintage pop style of this video with his bling, thick gold watch and heavy, dark sun glasses. There are blurred sky scrapers in the back of the shot of Flo Rida as if hes in New York, the overall backdrop is of tall rough looking building tops and the sky.
Editing: The clip edits back to the shot of the female with a straight cut edit.
Cinematography:The female is again shown in a medium close of for continuity and a back track is used again to follow her actions as she walks towards the camera.
Mise-en-Scene:The female wears a black leather jacket and red top which connotes trouble, feistiness and danger. She looks across the road as if shes either looking back at the advertisement of Flo Rida who has just spoke about her or as if she's spotted Olly Murs, the artist, and is looking across at him in a flirtatious way.
Editing: A straight cut edit is used between shots for realism. This edit is an example of match on action as the female looks across the road to the left of her and this shot reveals that she was looking at Olly Murs, the artist of the song on the other side of the road who appears to be looking back at her to his right.
Cinematography: Olly Murs, the artist of the song, is shown in a Long Shot which reveals his style and that he's walking towards the camera. The camera follows Olly Murs action with a back track.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics, an average modern road scene.Artist looks accross at the female on the other side of the road.
Editing: The Camera straight cut edits suddenly from a long shot of the Artist, Olly Murs, to a medium close up of him, which gives the illusion of him progressing forward, as if he has now reached his destination.
Cinematography: The Artist Olly Murs is shown in a medium close up, the camera continues to back track his actions as he walks forward until the next edit.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics, an average modern road scene. He keeps watching the female on the other side of the road then changes his focus in beat to the music across to the right of him as if he's spotted to the cafe which appears in the following edit.
Editing: A straight cut edit for continuity that cuts to an establishing shot of the modern cafe.
Cinematography: An Establishing shot of the modern Cafe which shows the destination Olly Murs has reached and establishes that this will be the location for the following edits, where he goes for a drink and the destination the female works. Slow slight zoom in to highlight and emphasise the cafe destination and its importance.
Mise-en-Scene: A typical Modern average working class cafe, with buildings, sign posts, cars, greenery, trees, shadows and people sat outside the cafe and walking around creating realism, verisimilitude and believability.
Editing: A conventional straight cut edit for continuity, realism and flow.
Cinematography: Olly Murs is shown opening the door in a mid close up, he only takes up 1/3 of the screen (rule of thirds) suggesting he feels intimidated entering an unknown place.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. Olly murs is going from the light outside to the dark light inside suggesting he's entering the territory of the 'troublemaker' which is relevant to the songs meaning.
Editing: A straight cut edit is used for continuity. There is the use of match on action as the action from Olly Murs opening the door in the previous edit is followed on in this edit with the closing of the door.
Cinematography: Olly Murs is shown in an extreme long shot suggesting he feels intimidated and alone in the cafe, this is also an establishing shot which establishes to the audience the interior of the cafe and the location the following action and edit will take place.
Mise-en-Scene: The stereotypical interior of a modern cafe with chairs, tables, menus sauces, a waitress, a counter which all help establish the location clearly and understandably to the audience. The people eating and drinking in the cafe also create the illusion of realism and verisimilitude with the guy in the background checking out the waitress which is suggestive of what will happen in the following edits for continuity and believability.
Editing: Quick conventional straight cut edits between shots for continuity and realism. The shot is almost an instant zoom in from in from the previous edit which showed this guy looking at the waitress, the edits zooms directly into this particular action from the previous edit which instantly tells the audience that this guy will have an impact on the narrative of the story and therefore this zoom edit allows the audience to identify with him so that there able to follow the narrative and understand the story of this music video and song. The glass on the table is also in a clearer focus than the rest of the background (depth of field) which instantly establishes that the glass will pay a poignant role in the developing narrative of the music video
Cinematography:The guy is shown in profile and in a close up framing which allows an audience to identify with this character so that we can follow his actions and understand who he is as the narrative develops further. The fact that he is shown in profile and doesn't directly look at the camera makes him seem shifty and if hes occupied by looking at somebody/someone else which helps to develop the narrative.
Mise-en-Scene: The guy wears an baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, plates, glasses, condiments, table, counters, sauses cups and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots
Editing: Conventional straight cut edits between shots for continuity and realism.
Cinematography: Olly Murs, the artist, is shown in a mid-shot framing as he walks forward, dances and sings the lyrics to the song. The camera uses a back track which follows his actions as he walks forward, this is followed by a slight pan to the right which follows his action too and suggests the the artists is progressing or 'moving on' in his journey ehich develops the narrative.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. He does actions and moves which are attractive to an audience yet also fit with the lyrics of the song, making the audience feel the artist means what he says helping the artist directly connect emotively to the audience.
Editing: Quick conventional straight cut edits between shots for continuity and realism.
Cinematography: Olly Murs, the Artist, is shown in a mid-shot framing in this edit which also emphasises and makes clear the fact he is sat at a table in the cafe he entered.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. He is making a hand signal which connotes he is signalling the waiter which develops the narrative. In the forefront of the shot there are cups, sauces, condiments, salt, paper, tissues and a menu which reinforce that Olly Murs is in the location of a cafe, maintaining audience understanding in the story with its complex edits.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The background is out of focus (depth of field) and the female in the forefront is more in focus emphasising and highlighting her prominence and importance to the narrative and story of this music video.
Cinematography: She is shown in a mid-close up making her seem predominant and noticeable with a gap in the shot to her right, in preparation for the following edit.
Mise-en-Scene: Theres, counters, menus, posters and customers in the background which reinforce that the edit is still in the location of the cafe, developing the narrative. The Female in this clip/edit wears dark eye maker connoting her as an antagonist and a troublemaker. She also wears her hair up and a white t-shirt connoting her as innocent and also that she is in her work uniform which develops the narrative.
Editing: The words 'Troublemaker' are placed on the screen through an edited effect, in which they almost much there way on the screen to the beat of the music, next to the female in the gap next to her which is out of focus and blurred (depth of field) showing its irrelevance to the scene and making the writing edit and the female stand out as prominent features in the story and narrative of the music video. The edit of the word 'Troublemaker' next to the female on screen reinforce the title of the song to the audience so they're more likely to remember it and listen to it again and it also highlights and suggests that the female in the shot is the 'troublemaker' the song is taking about. The words 'Troublemaker' are also in the same font, style and colour as the previous writing edits in this music video which establish a theme and identity for the artists and the song/music video as well as emphasising the genre of the song clearly for continuity. The action in the clip also poses to a freeze frame whilst the edited words 'trouble maker' are out onto the screen.
Cinematography: The female is shown in a close up show so the audience can identify her clearly with a conveniently placed gap to the left of the shot allowing for the edit of the word 'Troublemaker' to be placed there.
Mise-en-Scene: Theres, counters, menus, posters and customers in the background which reinforce that the edit is still in the location of the cafe, developing the narrative. The Female in this clip/edit wears dark eye maker connoting her as an antagonist and a troublemaker. She also wears her hair up and a white t-shirt connoting her as innocent and also that she is in her work uniform which develops the narrative.
Editing: A straight cut edit is used to cut to this edit for continuity and realism.
Cinematography: The Artist is shown in a close-up framing in this edit highlighting the intimate affections he feels for the main female antagonist in the video as he looks at her.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. His slightly unshaven look is also suggestive of the artists identity and the genre of the song/music this video is promoting, also making him seem slightly edgy and rough around the edges. The Dark Light behind the artist, makes him seem intimidated as well as making him seem like a clearer, more dominant focus point of the shot, highlighting his importance/ dominance.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit uses match on action as it cuts from the artist to the female waitress, showing what each other are looking at and representing that they're having a conversation,
Cinematography: A low angle close up to show how Olly Murs see's the female waitress from his point of view as he looks up at her from his seat.
Mise-en-Scene: Lights, menu list, posters in the background to reinforce the location of a cafe. The female in the shot wears her hair up and a white T-shirt connoting innocent and that its her work uniform as a waitress.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit's jump/cross cut quickly showing four different shots of the female, which suggest they are Olly Murs previous memories from when he has seen the women on previous 'troublemaking' occasions. This gives the illusion of memories flashing before his eyes which develop the narrative of the artist Olly Murs and the female protagonists relationship with one another.
Cinematography: Extreme close up of the female protagonist's face suggesting/connoting intimacy between her and the artist in this music video, Olly Murs.
Mise-en-Scene: Records in the background and she has her bright pink head phones on which establish shes in a music shop location instantly. The pink headphones connote her as having a childish character The large headphones, old records, her hair down and wooden shelves also continue the modern, relaxed, vintage theme of the music video.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit's jump/cross cut quickly showing four different shots of the female, which suggest they are Olly Murs previous memories from when he has seen the women on previous 'troublemaking' occasions. This gives the illusion of memories flashing before his eyes which develop the narrative of the artist Olly Murs and the female protagonists relationship with one another. A special editing effect, shows Olly Murs in the reflection of the shop window the female is organising, when the female looks up this makes it clear to the audience who the female is looking at, reinforcing the increasingly intimate relationship growing between the Artist, Olly Murs and the female protagonist.
Cinematography: A close up framing of the female protagonist's face suggesting/connoting intimacy between her and the artist in this music video, Olly Murs.
Mise-en-Scene: The female wears smart pink clothes connoting her personality as childish and innocent. The window reflection, clothes, clothing rails and mannequins reinforce that the female is working in a shop on the window display, helping the audience to instantly understand the narrative of the music video and this edits location.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit's cross/jump cut quickly showing four different shots of the female, which suggest they are Olly Murs previous memories from when he has seen the women on previous 'troublemaking' occasions. This gives the illusion of memories flashing before his eyes which develop the narrative of the artist Olly Murs and the female protagonists relationship with one another.
Cinematography: Extreme close up of the female protagonist's face suggesting/connoting intimacy between her and the artist in this music video, Olly Murs.
Mise-en-Scene:The dark lighting instantly suggests this is a scene at a night club. She is looking towards the camera which connotes the concept that shes looking over at the Artist Olly Murs in the night club, which puts the audience in the position of the artist of the song/music video, Olly Murs. Her dark eyes, hair and dress also connote her as a 'troublemaker' which complements and matches the title/identity of the song.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The previous clips of the female protagonist cross cut edit back to the street scene with Olly Murs, allowing him to act as the narrator of the music video telling the audience directly the narrative with his lyrics as the artist of the song.
Cinematography: Olly Murs is clearly shown in a Mid-shot framing as he walks forward down the street singing the lyrics to his song. The Camera slightly zooms out allowing the camera to follow his action smoothly through to the next edit
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. He does actions and moves(pointing, hands, questioning) which are attractive to an audience yet also fit with the lyrics of the song, making the audience feel the artist means what he says helping the artist directly connect emotively to the audience.
Editing: A straight cut edit is used to cut to this edit for continuity and realism.
Cinematography: The guy in the shot is shown it a mid close up so he is clearly recognisable as well as establishing that he's sat down. The female waitress is stood beside him just in the shot which establishes her as of higher status to him as well as emphasising the reason for his arm gesture.
Mise-en-Scene: The guy wears an baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, condiments, atable, counters, sauces and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots. The man makes an arm gesture and a click which shows that he wants the waiters attention, developing the narrative.
Editing: Straight cut edit is used to cut to this edit for continuity and realism. Shot reverse shot is used to establish conversation and relationship developing between Olly Murs and the female waitress in the music video.
Cinematography: Olly Murs, the Artist, is shown in a mid-shot framing in this edit which also emphasises and makes clear the fact he is sat at a table in the cafe he entered. Part of the waitress's body is shown in the forefront of the shot making her appear dominant. Its almost like an 'over the shoulder shot' which demonstrates there having a conversation.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. In the forefront of the shot there are cups, sauces, condiments, salt, paper, tissues and a menu which reinforce that Olly Murs is in the location of a cafe, maintaining audience understanding in the story with its complex edits. He is also looking up and miming speaking which shows he is ordering from the waitress, the fact Olly Murs is sat doesn't establishes him as a lower status than the waitress. The waitress wears a stereotypical white shirt, apron and skirt establishing her as a waitress to the audience
Editing: Straight cut edit is used to cut to this edit for continuity and realism. The straight cut, eye line match edits cross cut between Olly and the Female, highlighting the fact there having a conversation - shot reverse shot.
Cinematography: Close up framing of the female protagonist's face suggesting/connoting intimacy between her and the artist in this music video, Olly Murs. A low angle also shows how Olly Murs see's the female waitress from his point of view as he looks up at her from his seat.
Mise-en-Scene: Lights, menu list, posters in the background to reinforce the location of a cafe. The female in the shot wears her hair up and a white T-shirt connoting innocent and that its her work uniform as a waitress.
Editing: Straight cut edit is used to cut to this edit for continuity and realism. The straight cut, eye line match edits cross cut between Olly and the Female, highlighting the fact there having a conversation shot reverse shot.
Cinematography: Olly Murs, the Artist, is shown in a close up framing in this edit which also emphasises and makes clear the fact he is sat at a table in the cafe he entered. Part of the waitress's body is shown in the forefront of the shot making her appear dominant. Its almost like an 'over the shoulder shot' which demonstrates there having a conversation. This shot is similar to an edit used before this one, however this time the shot is close up, showing growing intimacy between Olly Murs and the female.
Mise-en-Scene:The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. He is also looking up and miming speaking which shows he is ordering from the waitress, the fact Olly Murs is sat establishes him as a lower status than the waitress. The waitress wears a stereotypical white shirt, apron and skirt establishing her as a waitress to the audience.
Editing: This edit is quick blurred and out of focus (depth of field) highlighting fast action. Straight cut edit is used to cut to this edit for continuity and realism. The straight cut, eye line match edits cross cut between Olly and the Female, highlighting the fact there having a conversation - shot reverse shot.
Cinematography: She is shown in a close up which suggests growing intimacy between her and the artist Olly Murs. The fact she is shown in profile emphasises the fact she's turning away and connotes that she has a shy character/personality.
Mise-en-Scene: Lights and menu board in the background reinforcing the cafe location.
Editing: A conventional straight cut edit for continuity. The edit almost acts as a zoom out enabling the audience to see the bigger picture of the narrative.
Cinematography: Long Establishing Shot of the cafe, emphasises location and mise-en-scene.
Mise-en-Scene: The stereotypical interior of a modern cafe with chairs, tables, menus sauces, a waitress, a counter which all help establish the location clearly and understandably to the audience. The people eating and drinking in the cafe also create the illusion of realism and verisimilitude with the guy in the background checking out the waitress which is suggestive of what will happen in the following edits for continuity and believability.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit cross cuts back to the street scene with Olly Murs, allowing him to act as the narrator of the music video telling the audience directly the narrative with his lyrics as the artist of the song.
Cinematography: Long Shot framing of Olly Murs with a back track following his action as he moves along the street showing his progression.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity. During this clip the Artist Olly Murs is singing/lip syncing the filler lyric 'oooooh' whilst doing his iconic dance moves in the street which clearly establishing the artist, there style and overall identity.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.
Cinematography: Olly Murs the artist is placed in the background of the shot in a medium close up and the action o the guy slapping the waitresses bum happens in the forefront of the shot in a close up framing which highlights the importance of this action to the narrative and lets the audience know that Olly Murs the artist, has also seen this action happen, clearly developing the audience's understanding of the music videos narrative.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. In front of him there are cups, sauces, condiments, salt, paper, tissues and a menu which reinforce that Olly Murs is in the location of a cafe, maintaining audience understanding in the story with its complex edits. In the forefront of the shot is the sleazy guy shown in the previous edits slapping the waitresses bum. This establishes the guy as as rude, sleexy dirty old man. Olly Murs reaction in the centred is a look of discust.
Editing: There is the use of a straight cut edit for continuity and realism. This edit is also a reaction, match on action edit as it shows the waitresses reaction to the action which happened in the previous edit, when the guy slapped her bum. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.
Cinematography: A close up is used to allow the audience to clearly grasp the waitresses reaction to the guys actions.
Mise-en-Scene: The female is still in her stereotypical uniform establishing her as a waitress. This edit shows her shocked, annoyed and horrified reaction to the guy smacking her bum which suggests she is going to get revenge on him for doing this in the following edits.
Editing: A straight cut edit is used for continuity. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. This edit is also a reaction, match on action edit as it shows the guys happy, laughing reaction to his previous action of slapping the waitress on the bum.
Cinematography: The guy is shown in a close up framing which clearly shows his happy/laughing reaction to the audience. This shot also shows the guy from a high angle which makes him appear of a low status and vulnerable which develops the narrative flowing onto the following edits.
Mise-en-Scene: The guy wears an baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, plates, glasses, condiments, table, counters, sauces, cups and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots. The guy has a happy/laughing reaction on his face.
Editing: A fast straight cut edit is used for continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.
Cinematography:Olly Murs, the Artist, is shown in a mid-shot framing in this edit which emphasises and makes clear the fact he is sat at a table in the cafe, it also allows the audience to clearly see his reaction to the action.
Mise-en-Scene:The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. In front of him there are cups, sauces, condiments, salt, paper, tissues and a menu which reinforce that Olly Murs is in the location of a cafe, maintaining audience understanding in the story with its complex edits. This edit also shows Olly's horrified reaction to the guy slapping the waitress on the bum.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.
Cinematography: A close up shot is used to clearly show the female protagonists horrified reaction to the man slapping her bum.
Mise-en-Scene: The female is still in her stereotypical uniform establishing her as a waitress. In this edit she is looking to her left (at the sleazy guy) with evil eyes suggesting shes about to get her own revenge on the man that slapped her bum, developing the narrative.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The backdrop of the edit is blurred and not clear (depth of field) making the jug of water appear dominant, highlighting its importance to the narrative.
Cinematography: A close up shot of a jug of water suggesting the action that follows this edit with predominantly involve the jug of water, this develops the narrative
Mise-en-Scene: Waitresses arm wearing a watch and carrying a large jug of iced water. The jug appears large and dominant suggesting it will play a prominent role in the following edits. The glasses and table in the shot also highlight the cafe location of the edit.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.
Cinematography: A close up shot, clearly emphasising the artist behind the songs identity and clearly showing his reaction to the action.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The edit almost acts as a zoom out from the action allowing the audience see the bigger picture of the narrative, allowing us to establish exactly what the female protagonist of the music videos narrative is going to do with the big jug of iced water,
Cinematography: A long establishing shot of the cafe which allows the audience to see the bigger picture of the narrative.
Mise-en-Scene: The stereotypical interior of a modern cafe with chairs, tables, menus sauces, a waitress, a counter which all help establish the location clearly and understandably to the audience. The people eating and drinking in the cafe also create the illusion of realism and verisimilitude. In this edit we can also see that the waitress is about to use the large jug of water from the previous edit to get revenge on the sleazy guy who slapped her on the bum.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The edit almost acts as a zoom in on the action from the previous shot to allow the audience in on the narrative clearly.
Cinematography: He is shown in a close up so the audience can clearly see his confused and puzzled reaction over what the waitress ia going to so next with the jug of water.
Mise-en-Scene: The guy wears a baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, plates, glasses, condiments, table, counters, sauces, cups and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots. He has a confused reaction on his face as he's puzzled over what the waitress is going to do with the large jug of water.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. This edit also cross cuts back to the parallel action of Olly Murs walking down the street.
Cinematography: A long establishing shot of Olly Murs walking down the street, his motif and running theme in this music video helping to establish the artists identity. The camera also back tracks down the street to follow the progression of the artist walking down the street in a fluid, professional and effective way.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.
Cinematography: A medium close up of Olly Murs walking down the stree, which makes the audience feel closer and more connected to the artist. This acts as his motif and running theme in this music video helping to establish the artists identity clearly. The camera also back tracks down the street to follow the progression of the artist walking down the street in a fluid, professional and effective way.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.
Cinematography: Close up on Olly Murs, the artists face to clearly show his shocked and laughing reaction to the female 'troublemaker' pouring water over the guy customer who slapped her bum. In front of the close up is the stream of water pouring out of the jug, this allows the audience to see the action from Olly Murs prospective. Having the water pouring on from the forefront of the shot makes the females actions appear clear, bold and dominant, developing audience understanding of the narrative. This connotes the female waitress as dominant, powerful and in control of the situation.
Mise-en-Scene:The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. There is a stream of water pouring in front of the shot, which suggests to the audience that the female is pouring the water from the jug on the sleazy guy. This acts as a teaser to the full story which is revealed in the following edits.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The edit almost acts as a zoom out from the previous edit, allowing the audience to see more of the full picture of the story so they can understand whats going on in the narrative. This edit acts as a teaser to what's happening in the following edit, slowly giving the audience more information, developing there understanding of the narrative and upholding there attention through teasers.
Cinematography: A close up shot of the female and the jug of water pouring onto 'something/someone', showing her actions and reactions clearly, slowly developing audience understanding of the narrative clearly, upholding there attention.
Mise-en-Scene: The jug of water features dominantly as its an important part of the action and narrative of the music video.The female is still in her stereotypical uniform establishing her as a waitress for continuity. The graffiti in the background of the shot/edit clearly emphasises and connotes the female waitresses 'troublemaking', rebellious side effectively, complementing and reflecting her rebellious actions in this edit.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The edit is a match on action edit as it follows on seamlessly from the pouring of water in the previous edit, this creates the illusion of realistic, seamless continuity, allowing the narrative to develop effectively.
Cinematography: A close up framing of the cup rapidly over flowing with water, this shows the most predominant, important action happening at this particular time in the narrative as clearly as possible and allows an audience to develop a clear understanding for the song and music videos overall meaning and narrative effectively.
Mise-en-Scene: The main action of water being poured into a jug and it overfilling rapidly. In this edit are a glass, water, table, plate and half eaten food which reinforce the location of the action, a cafe, creating verisimilitude, realism and believability.
Editing: Straight Cut Edit into this shot/edit for continuity and verisimilitude Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The blurred shot (death of field) shows/emphasises his quick, angry reaction over getting water spilt all over him.
Cinematography: The guy is shown in a close up framing to clearly show his angry reaction, developing audience understanding in the music video narrative. The camera pans the action quickly from right to left to clearly show the extend of the spillage of water and the mess its made effectively. The pan follows the actions and reactions as they develop effectively, accurately and precisely.
Mise-en-Scene: The guy wears a baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, plates, glasses, condiments, table, counters, sauces, cups and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots. He makes a quick, annoying, angry reaction at getting water spilt all over him and looks at the waitress in anger and hatred.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. This edit is like a match on action as the shot reverses (shot reverse shot) from the sleazy guy to the female waitress, showing the audience what he was looking at and clearly developing the audience's understanding of the narrative.
Cinematography: A close up shot of the female which clearly shows her content, unfeeling reaction to what she just did - pouring water over the sleazy guy who slapped her bum (representing her as the female protagonist of this music video.) She only takes up one third of the shot (rule of thirds) which makes her seem rather shy and intimidated over the fact Olly Murs is watching, her secret flirtatious lover.
Mise-en-Scene: The graffiti in the background of the shot/edit clearly emphasises and connotes the female waitresses 'troublemaking', rebellious side effectively, complementing and reflecting her rebellious actions in this edit. Fans and posters in the background reinforce the location of this action being in a cafe for realism and verisimilitude.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. This edit cross cuts back to the parallel action of the Artists motif scene where he narrates the lyrics, walking down a modern street.
Cinematography: A back track that smoothly follows Olly Murs as he walks on the pavement towards the camera. The close up framing allows the audience to clearly see the expression on Olly Murs face as he almost narrates the lyrics of the song, enabling an audience to connect, remember and relate to the song and the artist in a personal way.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity. The artist performs his iconic, signature dance moves in this edit too, which helps too reinforce the artist's identity and make an audience feel more attracted too and connected too the artist Olly Murs.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The edit acts as a zoom out from the previous edit to allow the audience to see the full picture, developing the narrative.
Cinematography: A back track that smoothly follows Olly Murs as he walks on the pavement towards the camera. This edit has a long shot framing of the artist which allows the audience to see all of the artists actions effectively and clearly.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity.The artist performs his iconic, signature dance moves in this edit too, which helps too reinforce the artist's identity and make an audience feel more attracted too and connected too the artist Olly Murs.
Sound: 'Trouble Maker' Song, singing lyrics 'I see your silhouette everytime I close my eyes' (Sound/Music goes eco-like when someone is listening in head phones, as if the music has swapped to coming out of the headphone speakers for versimilitude)
Editing: Conventional Straight Cut Edit, Match On action from previous shot of opening door, edit follows the action.
Cinematography: Long shot and Establishing shot of Olly Murs changing location to the record store.
Mise-en-Scene: Record Shop, Smart-Casual Suit, Jeans, light blue Shirt, CD's, people in shop - resembles real life, vintage, wood shelves, glass doors, posters, walks into shop and winks. His vintiah smart-casual look is the artist established identity.
Other music videos promoting songs/singles/albums by the artist Olly Murs, could also give me ideas of how to establish an effective genre, themes and motifs in my music video and also give me ideas on how to create an effective style and identity for my Artist. Some of Olly Murs other music videos are listed below, which I could use for inspiration:
'Dance With Me Tonight' - https://www.youtube.com/watch?v=F3EG4olrFjY
'Heart Skips A Beat' - https://www.youtube.com/watch?v=j5dFe-WKuPs and https://www.youtube.com/watch?v=R4rKvWA6w20
'Oh My Goodness' - https://www.youtube.com/watch?v=v0r8zxsWoR4
'Army Of Two' - https://www.youtube.com/watch?v=0zk2PCti8-c
'Please Don't Let Me Go -https://www.youtube.com/watch?v=-4S9gQb9PjM
'Dear Darlin' - https://www.youtube.com/watch?v=m20BTdy9FGI
There are also many other Artists of a similar style, genre, theme and identity as in 'Troublemaker' by Olly Murs, I could also use some of there music videos for inspiration and ideas to help make my music magazine as effective, attractive and professional as possible so that it markets my music product and artist in an effective way that makes it's audience want to by the song/album/single. Some of these other music videos I could use for inspiration and ideas are listed below:
'Lover to Lover' by Florence and the Machine - https://www.youtube.com/watch?v=u-eTmoyP_5A
'Spectrum' by Florence and the Machine - https://www.youtube.com/watch?v=iC-_lVzdiFE
'Sweet Nothing' by Calvin Harris featuring Florence Welch - https://www.youtube.com/watch?v=17ozSeGw-fY
'Seven Nation Army' by Marcus Collins - https://www.youtube.com/watch?v=uxevD8-bG9k
'Mercy' by Marcus Collins - https://www.youtube.com/watch?v=Svxlh8lvu_M
'Candy' by Robbie Williams - https://www.youtube.com/watch?v=gtOV7bp-gys
'Different' by Robbie Williams - https://www.youtube.com/watch?v=MFCWdrnZIIs
'She's So Lovely' by Scouting For Girls - https://www.youtube.com/watch?v=7ABNEjPxWEg
'Just be' by Paloma Faith - https://www.youtube.com/watch?v=kvHiflzabHg
