^^Conventionally in indie-pop songs they use metaphors within the lyrics of there song to describe the emotion, feelings, situations, context ansd meaning behind the song. These emotions, feeling, situations, context ansd meaning are then conventionally brought to life in a realistic way throughout their music video. For Example in Paloma Faiths song 'Tear Us Apart' she demonstrates her realistic emotions, feelings, situation and context of her song clearly throughout the realistic narrative of the music video, demonstratng the realness and meaning behind the complex metaphors within her song lyrics creating versimilitude.
^^Bastille also use metephors in the songs to describe emotions, feeling, situations, context and meaning there trying to put accross. In there music video they also create a naturalistic setting the creates versimilitude, believability and reflects the reality of the society we llive into day through the narrative, diegesis and mise-en-scene. For example in Bastille's music video 'Pompeii' there location is working class and edgy that a modern audience can eassily relate too with locations such as amazments, take-away, cafe, beach and streets. However this realism and versimilitude is broken up by the use of phyicalised metephors. For example the lyric's/metaphor 'But If you close your eyes, does it almost feel like you've been here before' this metaphor for feeling and emotion is physicalised in their music video by the theme of 'eyes', where everyones eyes are black when they close there eyes and people look the same like twins as if nothing changed at all. This turns the metaohor into a reality through the narrative and within the diegesis of the music video. The use of a completly contemporary naturalistic setting that reflects modern day society and creates versimilitude contrasted with an almost alian, realy non-naturalistic conceot, makes the impossible seem possible like a nightmare or a fairy tale that breaks the conventions of music videos. This keeps the audiences interest as there intregued to see what happens next, it gives them a false sense of security with the naturalistic setting within the diegesis through the use of mise-en-scene which then suprises and shocks an audience with the sudden alian/unnaturalistic concept the contradicts it. This wierd concept becomes real within the diegesis of the music video and almost makes an audirnce feel it could happen to them in real life, due to the realistivness and believability of the music video.By physicalising the metaohors, Bastille emphasis the point there trying to make with there music video, putting the message accross to an audience in a unique, intreseting, unususal yet really understandable way. Bastille's music video stands out from the crowed due to it uniqueness maintaining the typical ideology of indie-pop music - to be unique, unusual 'Independent' and 'Individual', making it cool tp stand out from the crowd. (A positive ideology for young people.)
I could use this concept in my music video to excited, shock and intruige my audience, the concept of expecting the unexpected. Physicallising the metaphors within the lyics of my song 'Troublemaker' will enable me to get my message accross in a blunt and direct way that an sudience can understand, making my music video stand out for being unique, different and qwerky - conforming with the idologies and concept behind indie pop music. For example on the lyrics 'I say I'm done but then you pull me back, I swear you're giving me a heart attack'. I could have someone phyically having a heart attack and some female 'the troublemaker' phyically pulling back the artist it an abusive way, perhaps she wants money for drugs. This would develop and expand upon the narrative of the song and the meaning behind the lyrics, changing the initial metaphorical context of the song to something thats real, covering contemporary issues that reflet real life issues that an audience can relate too. This may shock an audience as this is unexpected due to the happy, catchy almost cheesy nature and sound of the song which almost makes you want to dance if you just listen to it and don't think about the lyrics. By physicallising the metaphors within the narrative of the music video I will not only be I am doing something unusual which will makes my music video stand out for being difference but I will be anouther depth and layer to the track, a meaning behind the surface ehich offers the audience a unique real life representaion that opends there aeyes upto the real world/something knew.
Due tothe happy, catchy,l dance nature of his songs, Olly Murs track is predominantly targeted at young girls usually under the age of 16. By adding anouther depth to the meaning of the lyrics of this track and possibly tackling issues such as heart attacks, mental illness, violence, suicide drugs, sex and domrstic abuse I am opening the target audience up to a much larger mass audience, as I would be discussing Universal issues that effect real lives and reflect reality. These issues and problems generally effect and will relate to people aged 17-40 (predominantly working class), they will therefore more likley be able to realte too and be interested in the conetext of my music video. This is a much older target audience than the under 16 predominantly girl target audience that the trak is focused towards. The issues that I may focus on in this music video are predominantly inappropriate for anyone under the age og 16 to watch and would typically not relate to there lives at all. Therefore its opening peoples minds up to the realities of life aqnd socirty by giving them the unexpected. It is also broadening the audience of my music video, giving a much larger mass audiene for it too. This would allow the track and artist to become popular with a whole range of age groups, and hopefully hit the main stream charts and make lots of money.
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