How Women are Represented in Contemporary Media/Music Video's & Feminism.

Research into Music Videos/Genre Examples

Other music videos promoting songs/singles/albums by the artist Olly Murs, could also give me ideas of how to establish an effective genre, themes and motifs in my music video and also give me ideas on how to create an effective style and identity for my Artist. Some of Olly Murs other music videos are listed below, which I could use for inspiration:

'Dance With Me Tonight' - https://www.youtube.com/watch?v=F3EG4olrFjY

'Heart Skips A Beat' - https://www.youtube.com/watch?v=j5dFe-WKuPs and https://www.youtube.com/watch?v=R4rKvWA6w20

'Oh My Goodness' - https://www.youtube.com/watch?v=v0r8zxsWoR4

'Army Of Two' - https://www.youtube.com/watch?v=0zk2PCti8-c

'Please Don't Let Me Go -https://www.youtube.com/watch?v=-4S9gQb9PjM 

'Dear Darlin' - https://www.youtube.com/watch?v=m20BTdy9FGI

There are also many other Artists of a similar style, genre, theme and identity as in 'Troublemaker' by Olly Murs, I could also use some of there music videos for inspiration and ideas to help make my music magazine as effective, attractive and professional as possible so that it markets my music product and artist in an effective way that makes it's audience want to by the song/album/single. Some of these other music videos I could use for inspiration and ideas are listed below:

'Lover to Lover' by Florence and the Machine - https://www.youtube.com/watch?v=u-eTmoyP_5A

'Spectrum' by Florence and the Machine - https://www.youtube.com/watch?v=iC-_lVzdiFE

'Sweet Nothing' by Calvin Harris featuring Florence Welch - https://www.youtube.com/watch?v=17ozSeGw-fY

'Seven Nation Army' by Marcus Collins - https://www.youtube.com/watch?v=uxevD8-bG9k

'Mercy' by Marcus Collins - https://www.youtube.com/watch?v=Svxlh8lvu_M

'Candy' by Robbie Williams - https://www.youtube.com/watch?v=gtOV7bp-gys

'Different' by Robbie Williams - https://www.youtube.com/watch?v=MFCWdrnZIIs

'She's So Lovely' by Scouting For Girls - https://www.youtube.com/watch?v=7ABNEjPxWEg

'Just be' by Paloma Faith - https://www.youtube.com/watch?v=kvHiflzabHg

My chosen genre for my Music Video is Indie-Pop. Here are some various different examples of Music Videos within my chosen genre of 'Indie-Pop' with a breif exploration of there codes and conventions, ideology, concepts, target audience and genre that each of the Music Videos use. This Research will help me when creating my on Indie-Pop Music Video as it will give me the knowledge and understanding I need to create a professional looking, effective, attractive, commercial, complex, conventional, interesting, stand out Music Video that works well.



Just be - Paloma Faith

In Paloma Faith's Music Video for her song 'Just Be', the whole Video is done in Black and white which breaks the conventions of modern music video's which are done in Colour due to the adaptions in Modern Technology allowing us to be able to film things as if 'real life' creating interesting viewing and verisimilitude. However by using this black and white effect throughout the film it suits and represents the Artist's Vintage Style and Identity, representing the narrative of the song lyrics 'Lets get old together' as the visuals connote 'old' and 'past', its almost like looking back into past memories (unique insight into Artists life). This emphasis's the emotive language behind the lyrics of the song, as these are shown and represented in the visuals, the continuous black and white effects creates continuity and sets a clear style and theme that flows with the narrative of the music video effectively, allowing the music video to stand out from others of a similar genre for being unique and different. This Music Video has the Conventional Code of placing the Artist within the narrative of the music video almost telling the story as if its happened to them, making it more personal and relevant, this is conventional in Indie-Pop music Videos. The target audience of the song would be at young women who have experienced the feeling of wanting to hold onto Love due to the lyrics and Artist representation and the music video itself also emulates the same target audience as it represents and visualizes the narrative behind the Lyrics, which the same type of audience can relate too and connect too. The Ideology and concept behind this music video represents women as unequal to men as the female Artist is shown to be the one holding onto the man and having to please him with visuals of her Naked covering herself connoting females as vulnerable, naive and objective to males just as in Laura Mulvey's theory of the 'Male Gaze' however this time within the narrative itself rather than for audience purposes. The Artist is therefore represented as the protagonist of this video as she one telling the story, an audience instantly relate and connect to her (lyrics),sympathizing with her story. This representation of Artists being the protagonist of the music video is conventional in music videos of the Indie-Pop genre and is an effective way to promote the artist and the song as a package, which is one of the main purposes of a Music Video. The Genre of the Music Video is Indie-Pop, which is represented through its edgy, conventional naturalistic locations(bedroom, clubs, outdoors, steps) outfits, artist Identity and connotations. The song is a type slower, sad ballad with the style, atmosphere and theme of the song being shown and represented through slow camera movement, fewer edits and faded edits between shots which make it almost connote dream like memories and complements the genre and style of the song itself effectively, connoting sadness of sympathy for the artist. A key thing I liked about this music video in particular was the way that the edits where faded and straight cut between Paloma and her lover holding hands to an older couple resembling them holding hands which emphasized and highlighted the themes of memories, love and holding onto the past, developing the narrative and creating continuity which maintains an audiences interest and understanding in the music video. This was a cute and unusual effect that represented the lyrics and positive ideology that love can last forever, something which is rarely represented in music videos these days as 'sex' and 'relationships' are often represented to be casual, quick, meaning less things in music videos and the media. By the artist doing this she is representing a positive ideology and representation to young people, giving them another way to look at love and relationships, positive role model. 




Mercy - Marcus Collins

Marcus Collins Music Video fits clearly into the Pop/Indie-Pop genre with its quirkiness and conventional Artist representation in a contemporary way. The style of the song has a much more uplifting, happy and up beat feel to it compared to Paloma Faith's 'Just be' and this is clearly and conventionally represented and reflected in the music video with the Artist dancing and jumping around with a big smile on his face complemented by the the use of much quicker edits and faster camera movements which complement the uplifting pop style and genre of the track. The Artist is the protagonist and central focus of this music video and almost narrates it with the lyrics, which is conventionally used in Indie-Pop Music Video's to promote the Artist and the song in a positive light that connects to it's audience. The target audience of this song would be younger girls who like pop music and possibly even older women into this style of Music and connect more with the lyrics themselves. However the Music Video with its bright colours and dance routines is targeted more towards younger girls(8-14) who may find it intresting, fun and want to dance around to it and possibly even gay men as the Artist's Colourful Gay Identity is represented in this video with his stereotyopical tight trousers, colorful clothes and dance rutines which make him appear a fun loving gay man which may appeal and attract other gay men who have a crush on him. Targetting differemnt audiences with the track itself and music videos is often conventionally used within the pop music genre  to try and bring in a much bigger mass audience and intrest towards an artist so that they are able to attract more people to want to buy there music and therefore make more monwey in the long run. The Ideology and concept behind this music video represents love and life in a positive way with positive connotations due to the bright colours, uplifting music and dance rutines that make life and society seem like a happy place to be, even if in reality it isn't. This therefore represents the artist Marcus as a happy, fun, uplifting person, meaning an audience will watch this instantly liking him and feeling they have a connection with him and will therefore be more likly to buy this Artist's music if they like him. The posotive ideology in this video therefore also represents the gay community as happy, fun loving people, which is stereotypical but still represents the artist in a positive light. The locations and edits in the the music video (street, pub) flow from one to the other for continuity and are realistic, reflecting real life creating versimilitude, helping to develop an audiences understanding of the narrative and conventional of indie-pop music videos themselves. This film is predominantly a performance clip as its full of dance rutines, singinging, music and moves that showcases the artist and there identity in a positive, fun light. Having a music video that is predominantly a performance clip breaks the conventions of a lot of narrative based indie-pop videos but is conventionally used in pop music videos, esspecially those who are bringing out one of there first singles likwe Marcus Collins is here. This music video breaks the natruralistic conventions by adding some more abstract 'performance' elements in like the dancing musicians with trumpets that arn't acctually playing them, this breaks the versimilitude making this video more of a pop genre and emphasising the stereotypical ideology of gay men being happy, fun loving and out there.This postitive reoresentation and ideology of Marcus Collins in this video links to Richard Dyer (1983) theory about the importance of representation in media 'How we are seen determines how we are treated, how we treat others is based on how we see them', it is important that Marcus Collins represents himself in a positive way and the way he wants people to see him as its human nature to judge people and he wants to be liked not hated as thats also whats going to make people want to buy his music too.



Spectrum (Say My Name) - Florence and the Machine

In Florence and the Machine's music video for her single 'Spectrum (say my name)' she creates a narrative within a complex spectical of a fantasy which reflects the complex nature of her song and its lyrics. The complex colours, lights, scenery and patterns within the music video also gives of an ideology and representation of the artist Florence being a mystical, beautiful, artistic, complex, fun human being due to these connotations this fantasy world gives off. The Artist in the music video, Florence, is represented as the protagonist of the music video as the action centers around her as a main focus, this is conventional of music video's (esspecially of an insie-pop genre) as they are there to promote the artist and represent the narrative and meaning behind the lyrics/music of the track from an artists point of view therefore effectivly promoting them as a package. The codes and conventions in this Music Video are complex eith meany of the concepts within this music video going agaainst the conventions of normal indie-pop videos. Conventional Indie-Pop genre Music Videos are typically very naturalistic with a believable narrative full of versimilitude, that relates to its audience's lives and that progresses forward with the track itself. They are also often very edgy, rough, raw and reflect real life. Hopwever, Florence has gone against the conventions of an average conventional Indie-Pop Music Video and has done the complete opposite my creating a complete unnaturalistic, fanasy world within the diegisis that almost reflects that of imagery in fairy tails and fantasy novels. This music video is also clearly of a much higher production value than most raw and edgy indie-pop music video's that reflect real life as its full of scenery, set, costume and fictional characters, its almost like a theatre piece and a fantasy world brought to life in the diegises of Floerence and the Machines music Video. By breaking the conventions of Indie-Pop Music Video's Florence and the Machine has made their Track and Music Video stand out from the crowd in a positive way for being unique and different compared to others of this indie-pop genre, whilst still maintaining the original ideology of indie music, to be independent and unique. By creating this fantasy style world in her music video Florence and the Machine is offering escapism to there audience, a chance to be somewhere else and use your imagination like a child again and shes making it 'cool' to do so as its in a pop music video. This means that an audience will want to listen to her track to escape into anouther world and by visuallising this concept, Florence is making her music assesible to a wider audience of people, as a contemporary audience often listen to music to 'escape' to anouther world, a better place than the society we live in. As the protagonist and Artist of this music video Florence is connoting and representing the ideology of being this Princess, Godess like person within this fantasy world which is something anylittle girl dreams of being, in this instance she is therefore represented as beautiful, something all women aspire to be and therefore giving of the ideology of her being perfect, women want to be like her, a role model. This theory/concept of women wanting to be beautiful and the best like other women who are desired, like Florence, in the media links to the theory of John Berger who's study stated/concluded that ' women in the media industry are used for the exact purpose that female nudity was used in traditional oil paintings. To be looked at, desired, envied and to be seen as desirable women, not only by men but also by women.' It could be argued that this concept is used in this music video, basically the ideology that Women want to be like other 'better' women and desired and men want to be with women/see attractive women and women like people to be seen as attractive. The unconventional, wierdness, unique and almost mad narrative, visualisation and presentation of this Music Video can also be seeen as a representation of the Artist 'Florence and the Machine' connoting her as unique, different, unusual, wierd, almost away with the fairies yet still a beautiful and interesting person, giving of the positive ideology to an audience that its good to be different. The target audience of the track itself, stereotypically speaking, would be unique young people, into this indie-pop genre of music, predominantly women as they can relate more the lyrics of the song and the artist themselves as there the same sex and generally people around the age of '16-25' a group of people who usually like and appreciate this kind of music as well as it being a good song young people can dance around to and rave too in clubs (popular with this age group.) The target audience of the music video itself would be either younger children due to its 'fatasy childhood nature and theme' or people within the 16-25 age group who are more creative, indie and wierd and appreciate the uniqueness and art behind this kind of music videos (perhaps even intresting homosexual men due to the concept of the 'Male Gaze', Laura Mulvey, as Florences attractive appearence/shots in this video could attract male attention). The whole narrative, stucture, appearence and context of this music video is very complex with elements of narrative, performance and abstract in there, merging the different styles of film in an innovative, almost theatrical and inspirational way. This reflects the narrative theory of narrative media theorist Tzvetan Todorov who's theory allowed for complex interpretation of film texts, stating that the 'Structiure of a narrative is complex'.


Dance with me Tonight - Olly Murs

Olly Murs' Music Video for the song 'Dance with me Tonight' is of the indie/pop genre with many uses of codes and conventions that make this video effective, professional, fun and interesting for an audience to watch. For example the artist of the track is the main protagonist of the music video, almost telling the story with the lyrics which is conventionally used in music video's of an indie-pop genre to promote the artist and the track as a package, allowing an audience to feel connected to the artist and remember them, making them more likely to want to buy the track itself. Within the narrative there is the stereotypical 'boy meets girl' love sequence, almost a Hollywood cliché but what happens within the narrative of the music video deals with more contemporary love issues like prison, drunkenness, anti-social behaviour and partying in a fun and light-hearted way. This gives things that are seen as 'negative' and 'bad' in this world positive, happy connotations, giving of the ideology to young people that anti-social behaviour, drinking, partying and going to prison are actually fun, 'cool' things to do, which could have negative influences on young people as they think it’s okay to do those things when in reality getting doing those things isn't fun, can get them into trouble and ruin their life. This Links to Richard Dyer 1983's theory 'How we are seen determines how we are treated, how we treat others is based on how we see them. How we see them comes from representation.' His theory deals with the importance of representation and the influential impact it has on people/ am audience, just as this music video could be seen as influencing young people in a negative light and people who don't act how people like Olly Murs are represented therefore aren't seen as 'cool' or normal in society. Within this music video there is also the use of Binary opposites, which is based around the theory of Levi Strauss (1958) which relates too an audiences understanding of the opposites words/characters reflect when we think of the for example if we think of the word 'Hero', we think of it's contrasting opposite 'Villain', this helps develop an audiences understanding of the narrative. In Olly Murs' Music Video 'Dance with me tonight' there is the use of Binary opposites which help the audience’s understanding of the narrative such a Boy VS girl and then Bad Guy VS good girl. An audience know whats going to happen in the video as its typical media binary opposites and they help an audiences understanding of the narrative but it’s the way its represented to the audience that makes them interested in what’s going on, it always has a different meaning and context behind it. This video uses lots of straight cut edits for verisimilitude and realism and also use fast edits and quicker camera movements as the song builds to fit with the rhythm, style, tone and genre of the track itself, this is conventionally used in indie-pop music videos for continuity and to allow the music/song to complement the music video do that it works together well as a package. This music video creates verisimilitude within the diegesis by using edgy real life locations like prisons, clubs, cars, street and houses with the narrative of the lyrics themselves covers topics such as love, this is typical and conventional of indie-pop music video's which are conventionally edgy, raw and realistic. However there are also elements of non-naturalism in this music video with the video predominantly being a performance clip with lots of heightened reality such as a party in the street outside a girls house just to make her love him, being allowed to pull faces on the prison mug shots and breaking into a dance routine that suddenly everyone knows. This type of heightened reality is common and conventional in popular, catchy, top chart hit music videos as it allows society and the artist themselves to be represented in a fun and optimistic way which makes the audience feel good about themselves and life, want to be in the video with the artist and therefore this overall makes them enjoy the track and want to buy it themselves (purpose of a music video). The primary target audience for the chessy, catchy track itself would be young girls around the ages of 8-14 but the music video itself with the attractive young man opens itself upto a much wider target audience, interesting young women and girls parents due to the grown up concept and visuals of an attractive men that women may enjoy fantasising about. There is also a young attractive female placed within this video too, as Olly's lover, these visuals may also attract young men into wanting to watch it as heterosexual men stereotypically like to fantasise and look at attractive women. By creating a music video with so many different elements too it which could attract different audiences, Olly Murs' is making his music accessible to a much larger mass audience, meaning more people will want to buy his music video, allowing him to make even more money on it. This concept links to the theory of Laura Mulvey 1975 who believes in the 'Male Gaze' and that media texts put the audience or viewer is put into the perspective of a heterosexual male and that the camera uses particular movements to perceive women in an idealistic views. This is almost emulated in this music video as despite the artist being male, the artist almost objectifies the women by winking at her and looking at her provocatively, the camera also shows close ups of the young females different 'attractive' body parts which suggests the viewer may be looking at the situation within the diegesis from a stereotypical heterosexual man’s prospective, arguably making men want to be with her and women want to be her, broadening the target audience of this music video/track, making it more popular and mainstream. The Essex Artist Olly Murs' is represented as cool, classy, edgy and swarve with stylish suits and casual clothing and his signature bowler caps which give him his unique artist Identity making him memberable to an audience. There is also lots of elements of vintage in this music videos like with the cars and banners, which are conventional of indie-pop music videos, make the artist stand out for being unique and edgy and making vintage and edginess 'cool' as its represented in a positive way in a mainstream music video.

Lyrics of the song

You're a troublemaker
You're a troublemaker...
You ain't nothing but a troublemaker, girl

You had me hooked again from the minute you sat down
The way you bite your lip got my head spinnin' around
After a drink or two I was putty in your hands
I don't know if I'll have the strength to stand, oh oh oh...

Trouble troublemaker, yeah
That's your middle name, oh oh oh...
I know you're no good but you're stuck in my brain
And I wanna know...

Why does it feel so good but hurt so bad, oh oh oh?
My mind keeps saying,
"Run as fast as you can"
I say, "I'm done," but then you pull me back, oh oh oh...
I swear you're giving me a heart attack
Troublemaker!

It's like you're always there in the corners of my mind
I see your silhouette every time I close my eyes
There must be poison in those finger tips of yours
'Cause I keep comin' back again for more, oh oh oh...

Trouble troublemaker, yeah
That's your middle name, oh oh oh...
I know you're no good but you're stuck in my brain
And I wanna know...

Why does it feel so good but hurt so bad, oh oh oh?
My mind keeps saying,
"Run as fast as you can"
I say, "I'm done," but then you pull me back, oh oh oh...
I swear you're giving me a heart attack
Troublemaker

Why does it feel so good but hurt so bad, oh oh oh?
My mind keeps saying,
"Run as fast as you can"
Troublemaker
I say, "I'm done," but then you pull me back, oh oh oh...
I swear you're giving me a heart attack
Troublemaker

Maybe I'm insane
'Cause I keep doing the same damn thing
Thinking one day we gon' change
But you know just how to work that back
And make me forget my name
What the hell you do I won't remember
I'll be gone until November
And you'll show up again next summer, yeah!
Typical middle name is Prada
Fit you like a glove, girl
I'm sick of the drama
You're a troublemaker
But damn girl it's like I love the trouble
And I can't even explain why
(Yeah!)

Why does it feel so good but hurt so bad, oh oh oh?
My mind keeps saying,
"Run as fast as you can"
Troublemaker
I say, "I'm done," but then you pull me back, oh oh oh...
I swear you're giving me a heart attack
Troublemaker

Why does it feel so good but hurt so bad, oh oh oh?
My mind keeps saying,
"Run as fast as you can"
Troublemaker
I say, "I'm done," but then you pull me back, oh oh oh...
I swear you're giving me a heart attack
Troublemaker

My Idea and Storyboard Analysis .

My original idea was to create a music promo video for the song 'Over The Love' (originally by the Artist Florence and the Machine) and create a Female Artist Identity for this. I originally felt I wanted do this in the style and genre of the promo video for the film of the Great Gatesby, which the song 'Over the Love' features predominantly in..

https://www.youtube.com/watch?v=fSPOCVjla_4

https://www.youtube.com/watch?v=vuQhprtLJ3k

I then decided that this style and genre would be too complicated to recreate in a way that would make it believable, professional and effective in the modern day world.

I have now decided I would like to create a music promo video for the song 'Troublemaker' (originally by the Artist Olly Murs) and create a Male Artist Identity for this. I want to recreate the style and genre of the song 'Troublemaker' and its official Music Video in an effective, creative and professional way..

https://www.youtube.com/watch?v=4aQDOUbErNg

Sound: Introduction beats of Olly Murs 'Troublemaker' song, establishes style/genre of song instantly/straight away.
Editing: Conventional Straight Cut Edit, after a very brief edit of just black, gives it the illusion of popping out onto the screen, the artist's name 'Olly Murs' is edited onto the bottom-centre forefront of this clip, emphasising the artist behind the song - the colour, font of name sets a clear style and theme for the artist.
Cinematography: Medium Close up framing of Olly Murs walking a long a road, the camera uses a back track to follow his walking movement.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics, an average modern road scene.

Sound: Introduction beats of Olly Murs 'Troublemaker' song, establishes style/genre of song instantly/straight away..
Editing: In this edit, there is another video clip of Olly Murs the artist edited on top of the original, it takes up 1/3 of the screen on the left hand side. This clip is edited with a special effect so that it almost folds onto the screen from bottom to top.
Cinematography: The clip on the left uses a close up shot of the artist, Olly Murs, face and a slow, slight gradual zoom in towards his face.
Mise-en-Scene: In the clip/edit on the left, the artist wears a bowler hat, denim jacket, black t-shirt and a lose checkered neck tie, he makes a 'sigh/fed up' look with his face.

Sound: Introduction beats of Olly Murs 'Troublemaker' song.
Editing: In this edit, there is another video clip of Olly Murs the artist edited on top of the original, it takes up 1/3 of the screen on the right hand side. This clip is edited with a special effect so that it almost folds onto the screen from top to bottom.
Cinematography: In the clip/edit on the right a still close up shot remains on the artists face.
Mise-en-Scene: In the clip/edit on the right the artist wears a smart white shirt and vintage brown jacket with a quiff in his hair, he makes a 'cringe' look with his face.

Sound: Introduction beats of Olly Murs 'Troublemaker' song.
Editing: The video that sits behind the other two videos on top of it on the right and left, is replaced with the video clip of a women, 'the troublemaker;.
Cinematography: The women in the middle shot is shown in predominantly medium close-ups and a back track is used to follow her actions as she walks forward.
Mise-en-Scene: The Women wears a black leather jacket and red top which connotes trouble, feistiness and danger.

Sound: Introduction beats of Olly Murs 'Troublemaker' song.
Editing:The clip of the artist Olly Murs in the left 1/3 of the screen is removed to reveal more of the backing clip of the female, with edited special effects that makes the image look like it peals of the screen from top to bottom. 
Cinematography:The women in the middle backing shot is shown in predominantly medium close-ups and a back track is used to follow her actions as she walks forward.
Mise-en-Scene:The Women wears a black leather jacket and red top which connotes trouble, feistiness and danger. She combs her hand through her hair, making her appear in control and tom boy-ish., as if she Is flirting.

Sound: Introduction beats of Olly Murs 'Troublemaker' song.
Editing:The clip of the artist Olly Murs in the right 1/3 of the screen is removed to reveal all of the backing clip of the female, with edited special effects that makes the image look like it peals of the screen from bottom to top
Cinematography: The women in the edit is shown in predominantly medium close-ups and a back track is used to follow her actions as she walks forward.
Mise-en-Scene:The Women wears a black leather jacket and red top which connotes trouble, feistiness and danger. She finishes combing her hand through her hair, making her appear in control and tom boy-ish.,as if she's flirting.She looks to the side of the camera as if shes spotted someone - suggesting the artist Olly Murs.

Sound: Flo Rida, shown in this edit says 'You ain't nothing but a troublemaker girl', lyrics that are part of the song being played and promoted.
Editing: A straight cut edit is used to flip to this shot of Flo Rida, who's artist identity is emphasised through the editing of his name onto the bottom, centre of the screen which establishes a style for the music video. The video shot of Flo Rida is edited on top of  a background still image, giving the illusion he is on a sky scraper advertisement board.
Cinematography: The background shot is a low angle shot which looks up at the tops of the buildings and the sky as if there high up. The video within this shot shows as extreme close-up of the featured artists face.
Mise-en-Scene: Flo Rida adds an edgy, gangster feel to the vintage pop style of this video with his bling, thick gold watch and heavy, dark sun glasses. There are blurred sky scrapers in the back of the shot of Flo Rida as if hes in New York, the overall backdrop is of tall rough looking building tops and the sky.

Sound: the backing music of the 'troublemaker' song continues in the background.
Editing: The clip edits back to the shot of the female with a straight cut edit.
Cinematography:The female is again shown in a medium close of for continuity and a back track is used again to follow her actions as she walks towards the camera. 
Mise-en-Scene:The female wears a black leather jacket and red top which connotes trouble, feistiness and danger. She looks across the road as if shes either looking back at the advertisement of Flo Rida who has just spoke about her or as if she's spotted Olly Murs, the artist, and is looking across at him in a flirtatious way.

Sound: The Artist in the shot sings the lyrics to the song for this video which is being played in the background of this edit, the lyrics 'You had'
Editing: A straight cut edit is used between shots for realism. This edit is an example of match on action as the female looks across the road to the left of her and this shot reveals that she was looking at Olly Murs, the artist of the song on the other side of the road who appears to be looking back at her to his right.
Cinematography: Olly Murs, the artist of the song, is shown in a Long Shot which reveals his style and that he's walking towards the camera. The camera follows Olly Murs action with a back track.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics, an average modern road scene.Artist looks accross at the female on the other side of the road.

Sound: The Artist in the shot sings the lyrics to the song for this video which is being played in the background of this edit, the lyrics 'me hooked again'
Editing: The Camera straight cut edits suddenly from a long shot of the Artist, Olly Murs, to a medium close up of him, which gives the illusion of him progressing forward, as if he has now reached his destination.
Cinematography: The Artist Olly Murs is shown in a medium close up, the camera continues to back track his actions as he walks forward until the next edit.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics, an average modern road scene. He keeps watching the female on the other side of the road then changes his focus in beat to the music across to the right of him as if he's spotted to the cafe which appears in the following edit.

Sound: The song this music video is promoting is playing in the background, the lyrics 'From the Minute'
Editing: A straight cut edit for continuity that cuts to an establishing shot of the modern cafe.
Cinematography: An Establishing shot of the modern Cafe which shows the destination Olly Murs has reached and establishes that this will be the location for the following edits, where he goes for a drink and the destination the female works. Slow slight zoom in to highlight and emphasise the cafe destination and its importance.
Mise-en-Scene: A typical Modern average working class cafe, with buildings, sign posts, cars, greenery, trees, shadows and people sat outside the cafe and walking around creating realism, verisimilitude and believability.

Sound: The song this music video is promoting is playing in the background, the lyrics 'you sat', the lyrics fit with/complement what happening on the screen as Olly Murs is about to sit down.
Editing: A conventional straight cut edit for continuity, realism and flow.
Cinematography: Olly Murs is shown opening the door in a mid close up, he only takes up 1/3 of the screen (rule of thirds) suggesting he feels intimidated entering an unknown place.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. Olly murs is going from the light outside to the dark light inside suggesting he's entering the territory of the 'troublemaker' which is relevant to the songs meaning.

Sound:The song this music video is promoting is playing in the background, the lyrics 'down', the lyrics fit with/complement what happening on the screen as Olly Murs is about to sit down.
Editing: A straight cut edit is used for continuity. There is the use of match on action as the action from Olly Murs opening the door in the previous edit is followed on in this edit with the closing of the door.
Cinematography: Olly Murs is shown in an extreme long shot suggesting he feels intimidated and alone in the cafe, this is also an establishing shot which establishes to the audience the interior of the cafe and the location the following action and edit will take place.
Mise-en-Scene: The stereotypical interior of a modern cafe with chairs, tables, menus  sauces, a waitress, a counter which all help establish the location clearly and understandably to the audience. The people eating and drinking in the cafe also create the illusion of realism and verisimilitude  with the guy in the background checking out the waitress which is suggestive of what will happen in the following edits for continuity and believability.

Sound:The song this video is promoting 'Troublemaker' is playing at a constant tempo in the background.
Editing: Quick conventional straight cut edits between shots for continuity and realism. The shot is almost an instant zoom in from in from the previous edit which showed this guy looking at the waitress, the edits zooms directly into this particular action from the previous edit which instantly tells the audience that this guy will have an impact on the narrative of the story and therefore this zoom edit allows the audience to identify with him so that there able to follow the narrative and understand the story of this music video and song. The glass on the table is also in a clearer focus than the rest of the background (depth of field) which instantly establishes that the glass will pay a poignant role in the developing narrative of the music video
Cinematography:The guy is shown in profile and in a close up framing  which allows an audience to identify with this character so that we can follow his actions and understand who he is as the narrative develops further. The fact that he is shown in profile and doesn't directly look at the camera makes him seem shifty and if hes occupied by looking at somebody/someone else which helps to develop the narrative. 

Mise-en-Scene: The guy wears an baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, plates, glasses, condiments, table, counters, sauses cups and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots

Sound: Olly Murs singing/lyric syncing the lines to his song that this video is promoting - 'Troublemaker', the lyrics 'The way you bite you're lip' whilst walking towards the camera.
Editing: Conventional straight cut edits between shots for continuity and realism.
Cinematography: Olly Murs, the artist, is shown in a mid-shot framing as he walks forward, dances and sings the lyrics to the song. The camera uses a back track which follows his actions as he walks forward, this is followed by a slight pan to the right which follows his action too and suggests the the artists is progressing or 'moving on' in his journey ehich develops the narrative.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. He does actions and moves which are attractive to an audience yet also fit with the lyrics of the song, making the audience feel the artist means what he says helping the artist directly connect emotively to the audience.

Sound: the song this video is promoting 'Troublemaker' is playing at a constant tempo in the background, the lyrics in this edit are 'got my head'.
Editing: Quick conventional straight cut edits between shots for continuity and realism.
Cinematography: Olly Murs, the Artist, is shown in a mid-shot framing in this edit which also emphasises and makes clear the fact he is sat at a table in the cafe he entered.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. He is making a hand signal which connotes he is signalling the waiter which develops the narrative. In the forefront of the shot there are cups, sauces, condiments, salt, paper, tissues and a menu which reinforce that Olly Murs is in the location of a cafe, maintaining audience understanding in the story with its complex edits.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant tempo in the background.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The background is out of focus (depth of field) and the female in the forefront is more in focus emphasising and highlighting her prominence and importance to the narrative and story of this music video.
Cinematography:  She is shown in a mid-close up making her seem predominant and noticeable with a gap in the shot to her right, in preparation for the following edit.
Mise-en-Scene: Theres, counters, menus, posters and customers in the background which reinforce that the edit is still in the location of the cafe, developing the narrative. The Female in this clip/edit wears dark eye maker connoting her as an antagonist and a troublemaker. She also wears her hair up and a white t-shirt connoting her as innocent and also that she is in her work uniform which develops the narrative.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant tempo in the background, the lyrics 'spinning around' are played during this edit, which emphasises the fact she's a 'troublemaker' as the song and edit of the words 'troublemaker' on the screen both suggest, these lyrics also suggests she's messing with Olly's Head which develops context and audience understanding of the Women and Olly's relationship with each other.
Editing: The words 'Troublemaker' are placed on the screen through an edited effect, in which they almost much there way on the screen to the beat of the music, next to the female in the gap next to her which is out of focus and blurred (depth of field) showing its irrelevance to the scene and making the writing edit and the female stand out as prominent features in the story and narrative of the music video. The edit of the word 'Troublemaker' next to the female on screen reinforce the title of the song to the audience so they're more likely to remember it and listen to it again and it also highlights and suggests that the female in the shot is the 'troublemaker' the song is taking about. The words 'Troublemaker' are also in the same font, style and colour as the previous writing edits in this music video which establish a theme and identity for the artists and the song/music video as well as emphasising the genre of the song clearly for continuity. The action in the clip also poses to a freeze frame whilst the edited words 'trouble maker' are out onto the screen.
Cinematography: The female is shown in a close up show so the audience can identify her clearly with a conveniently placed gap to the left of the shot allowing for the edit of the word 'Troublemaker' to be placed there. 
Mise-en-Scene: Theres, counters, menus, posters and customers in the background which reinforce that the edit is still in the location of the cafe, developing the narrative. The Female in this clip/edit wears dark eye maker connoting her as an antagonist and a troublemaker. She also wears her hair up and a white t-shirt connoting her as innocent and also that she is in her work uniform which develops the narrative.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant tempo in the background, the lyrics 'After a (drink)' and played during this edit which complement the action as the artist, Olly Murs is ordering a drink in this edit.
Editing: A straight cut edit is used to cut to this edit for continuity and realism.
Cinematography: The Artist is shown in a close-up framing in this edit highlighting the intimate affections he feels for the main female antagonist in the video as he looks at her.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. His slightly unshaven look is also suggestive of the artists identity and the genre of the song/music this video is promoting, also making him seem slightly edgy and rough around the edges. The Dark Light behind the artist, makes him seem intimidated as well as making him seem like a clearer, more dominant focus point of the shot, highlighting his importance/ dominance.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, The lyrics '(After a) Drink' are played during this edit which matches the action directly as Olly Murs is ordering a drink from the waitress.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit uses match on action as it cuts from the artist to the female waitress, showing what each other are looking at and representing that they're having a conversation,
Cinematography: A low angle close up to show how Olly Murs see's the female waitress from his point of view as he looks up at her from his seat.
Mise-en-Scene: Lights, menu list, posters in the background to reinforce the location of a cafe. The female in the shot wears her hair up and a white T-shirt connoting innocent and that its her work uniform as a waitress.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, The lyrics 'or two' are played during this edit as the edits develop the narrative of the lyrics and the song.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit's jump/cross cut quickly showing four different shots of the female, which suggest they are Olly Murs previous memories from when he has seen the women on previous 'troublemaking' occasions. This gives the illusion of memories flashing before his eyes which develop the narrative of the artist Olly Murs and the female protagonists relationship with one another.
Cinematography: Extreme close up of the female protagonist's face suggesting/connoting intimacy between her and the artist in this music video, Olly Murs.
Mise-en-Scene: Records in the background and she has her bright pink head phones on which establish shes in a music shop location instantly. The pink headphones connote her as having a childish character  The large headphones, old records, her hair down and wooden shelves also continue the modern, relaxed, vintage theme of the music video.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, The lyrics 'I was' are played during this edit as the edits develop the narrative of the lyrics and the song.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit's jump/cross cut quickly showing four different shots of the female, which suggest they are Olly Murs previous memories from when he has seen the women on previous 'troublemaking' occasions. This gives the illusion of memories flashing before his eyes which develop the narrative of the artist Olly Murs and the female protagonists relationship with one another. A special editing effect, shows Olly Murs in the reflection of the shop window the female is organising, when the female looks up this makes it clear to the audience who the female is looking at, reinforcing the increasingly intimate relationship growing between the Artist, Olly Murs and the female protagonist.
Cinematography: A close up framing of the female protagonist's face suggesting/connoting intimacy between her and the artist in this music video, Olly Murs.
Mise-en-Scene: The female wears smart pink clothes connoting her personality as childish and innocent. The window reflection, clothes, clothing rails and mannequins reinforce that the female is working in a shop on the window display, helping the audience to instantly understand the narrative of the music video and this edits location.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background,  The lyrics 'putty in' are played during this edit as the edits develop the narrative of the lyrics and the song,
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit's cross/jump cut quickly showing four different shots of the female, which suggest they are Olly Murs previous memories from when he has seen the women on previous 'troublemaking' occasions. This gives the illusion of memories flashing before his eyes which develop the narrative of the artist Olly Murs and the female protagonists relationship with one another.
Cinematography:  Extreme close up of the female protagonist's face suggesting/connoting intimacy between her and the artist in this music video, Olly Murs.
Mise-en-Scene:The dark lighting instantly suggests this is a scene at a night club. She is looking towards the camera which connotes the concept that shes looking over at the Artist Olly Murs in the night club, which puts the audience in the position of the artist of the song/music video, Olly Murs. Her dark eyes, hair and dress also connote her as a 'troublemaker' which complements and matches the title/identity of the song.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, Olly Murs Sings/lips syncs the lyrics 'your hands' while making relevant gestures which suggests he means what he says allowing an sudience to connect with the song directly, developing understanding of the music videos narrative.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The previous clips of the female protagonist cross cut edit back to the street scene with Olly Murs, allowing him to act as the narrator of the music video telling the audience directly the narrative with his lyrics as the artist of the song.
Cinematography: Olly Murs is clearly shown in a Mid-shot framing as he walks forward down the street singing the lyrics to his song. The Camera slightly zooms out allowing the camera to follow his action smoothly through to the next edit
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. He does actions and moves(pointing, hands, questioning) which are attractive to an audience yet also fit with the lyrics of the song, making the audience feel the artist means what he says helping the artist directly connect emotively to the audience.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, the lyrics 'I don't know' are played through this edit which as relevant to the action on the screen as the guy rudely gestures for the waiter.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. 
Cinematography: The guy in the shot is shown it a mid close up so he is clearly recognisable as well as establishing that he's sat down. The female waitress is stood beside him just in the shot which establishes her as of higher status to him as well as emphasising the reason for his arm gesture.
Mise-en-Scene: The guy wears an baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, condiments, atable, counters, sauces and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots. The man makes an arm gesture and a click which shows that he wants the waiters attention, developing the narrative.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, the lyrics 'I don't know if' are playing during the scene which help to complement and develop the narrative of the edit.
Editing: Straight cut edit is used to cut to this edit for continuity and realism. Shot reverse shot is used to establish conversation and relationship developing between Olly Murs and the female waitress in the music video.
Cinematography: Olly Murs, the Artist, is shown in a mid-shot framing in this edit which also emphasises and makes clear the fact he is sat at a table in the cafe he entered. Part of the waitress's body is shown in the forefront of the shot making her appear dominant. Its almost like an 'over the shoulder shot' which demonstrates there having a conversation.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre.  In the forefront of the shot there are cups, sauces, condiments, salt, paper, tissues and a menu which reinforce that Olly Murs is in the location of a cafe, maintaining audience understanding in the story with its complex edits. He is also looking up and miming speaking which shows he is ordering from the waitress, the fact Olly Murs is sat doesn't establishes him as a lower status than the waitress. The waitress wears a stereotypical white shirt, apron and skirt establishing her as a waitress to the audience

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, the lyrics 'I have the strength' are playing during the scene which help to complement and develop the narrative of the edit.
Editing: Straight cut edit is used to cut to this edit for continuity and realism. The straight cut, eye line match edits cross cut between Olly and the Female, highlighting the fact there having a conversation - shot reverse shot.
Cinematography: Close up framing of the female protagonist's face suggesting/connoting intimacy between her and the artist in this music video, Olly Murs.  A low angle also shows how Olly Murs see's the female waitress from his point of view as he looks up at her from his seat.
Mise-en-Scene: Lights, menu list, posters in the background to reinforce the location of a cafe. The female in the shot wears her hair up and a white T-shirt connoting innocent and that its her work uniform as a waitress.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, the lyrics 'too stand' are playing during this edit which help to complement and develop the narrative of the edit.
Editing: Straight cut edit is used to cut to this edit for continuity and realism. The straight cut, eye line match edits cross cut between Olly and the Female, highlighting the fact there having a conversation shot reverse shot.
Cinematography: Olly Murs, the Artist, is shown in a close up framing in this edit which also emphasises and makes clear the fact he is sat at a table in the cafe he entered. Part of the waitress's body is shown in the forefront of the shot making her appear dominant. Its almost like an 'over the shoulder shot' which demonstrates there having a conversation. This shot is similar to an edit used before this one, however this time the shot is close up, showing growing intimacy between Olly Murs and the female.
Mise-en-Scene:The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre.  He is also looking up and miming speaking which shows he is ordering from the waitress, the fact Olly Murs is sat establishes him as a lower status than the waitress. The waitress wears a stereotypical white shirt, apron and skirt establishing her as a waitress to the audience.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, the lyrics 'too stand' are playing during this edit which help to complement and develop the narrative of the edit.
Editing: This edit is quick blurred and out of focus (depth of field) highlighting fast action. Straight cut edit is used to cut to this edit for continuity and realism. The straight cut, eye line match edits cross cut between Olly and the Female, highlighting the fact there having a conversation - shot reverse shot.
Cinematography: She is shown in a close up which suggests growing intimacy between her and the artist Olly Murs. The fact she is shown in profile emphasises the fact she's turning away and connotes that she has a shy character/personality.
Mise-en-Scene: Lights and menu board in the background reinforcing the cafe location.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background, the lyrics 'too stand' are playing during this edit which help to complement and develop the narrative of the edit.
Editing: A conventional straight cut edit for continuity. The edit almost acts as a zoom out enabling the audience to see the bigger picture of the narrative.
Cinematography: Long Establishing Shot of the cafe, emphasises location and mise-en-scene.
Mise-en-Scene: The stereotypical interior of a modern cafe with chairs, tables, menus  sauces, a waitress, a counter which all help establish the location clearly and understandably to the audience. The people eating and drinking in the cafe also create the illusion of realism and verisimilitude with the guy in the background checking out the waitress which is suggestive of what will happen in the following edits for continuity and believability.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. During this clip the Artist Olly Murs is singing/lip syncing the filler lyric 'oooooh' whilst doing his iconic dance moves in the street which clearly establishing the artist, there style and overall identity.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. The edit cross cuts back to the street scene with Olly Murs, allowing him to act as the narrator of the music video telling the audience directly the narrative with his lyrics as the artist of the song.
Cinematography: Long Shot framing of Olly Murs with a back track following his action as he moves along the street showing his progression.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity. During this clip the Artist Olly Murs is singing/lip syncing the filler lyric 'oooooh' whilst doing his iconic dance moves in the street which clearly establishing the artist, there style and overall identity.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background.
Editing: A straight cut edit is used to cut to this edit for continuity and realism. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.
Cinematography: Olly Murs the artist is placed in the background of the shot in a medium close up and the action o the guy slapping the waitresses bum happens in the forefront of the shot in a close up framing which highlights the importance of this action to the narrative and lets the audience know that Olly Murs the artist, has also seen this action happen, clearly developing the audience's understanding of the music videos narrative.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre.  In front of him there are cups, sauces, condiments, salt, paper, tissues and a menu which reinforce that Olly Murs is in the location of a cafe, maintaining audience understanding in the story with its complex edits. In the forefront of the shot is the sleazy guy shown in the previous edits slapping the waitresses bum. This establishes the guy as as rude, sleexy dirty old man. Olly Murs reaction in the centred is a look of discust.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyric 'trouble' is played specifically during the edit, which reflects and complements the 'trouble' that is currently happening in this edit effectively  helping to develop the narrative of this music video.
Editing: There is the use of a straight cut edit for continuity and realism. This edit is also a reaction, match on action edit as it shows the waitresses reaction to the action which happened in the previous edit, when the guy slapped her bum. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.
Cinematography: A close up is used to allow the audience to clearly grasp the waitresses reaction to the guys actions. 
Mise-en-Scene: The female is still in her stereotypical uniform establishing her as a waitress. This edit shows her shocked, annoyed and horrified reaction to the guy smacking her bum which suggests she is going to get revenge on him for doing this in the following edits.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyric 'trouble' is played specifically during the edit, which reflects and complements the 'trouble' that is currently happening in this edit effectively helping to develop the narrative of this music video.
Editing: A straight cut edit is used for continuity. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. This edit is also a reaction, match on action edit as it shows the guys happy, laughing reaction to his previous action of slapping the waitress on the bum.
Cinematography: The guy is shown in a close up framing which clearly shows his happy/laughing reaction to the audience. This shot also shows the guy from a high angle which makes him appear of a low status and vulnerable which develops the narrative flowing onto the following edits.
Mise-en-Scene: The guy wears an baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, plates, glasses, condiments, table, counters, sauces, cups and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots. The guy has a happy/laughing reaction on his face.

Sound:The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics 'thats your (middle name)' is played during this edit, these lyrics match the action, making the narrative flow and become understandable and relevant to the song /music video.
Editing: A fast straight cut edit is used for continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. 
Cinematography:Olly Murs, the Artist, is shown in a mid-shot framing in this edit which emphasises and makes clear the fact he is sat at a table in the cafe, it also allows the audience to clearly see his reaction to the action. 
Mise-en-Scene:The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre.  In front of him there are cups, sauces, condiments, salt, paper, tissues and a menu which reinforce that Olly Murs is in the location of a cafe, maintaining audience understanding in the story with its complex edits. This edit also shows Olly's horrified reaction to the guy slapping the waitress on the bum.

Sound:The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics 'thats your (middle name)' is played during this edit, these lyrics match the action, making the narrative flow and become understandable and relevant to the song /music video.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. 
Cinematography: A close up shot is used to clearly show the female protagonists horrified reaction to the man slapping her bum. 
Mise-en-Scene: The female is still in her stereotypical uniform establishing her as a waitress. In this edit she is looking to her left (at the sleazy guy) with evil eyes suggesting shes about to get her own revenge on the man that slapped her bum, developing the narrative.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics '(thats your) middle name' is played during this edit, these lyrics match the action, making the narrative flow and become understandable and relevant to the song /music video.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The backdrop of the edit is blurred and not clear (depth of field) making the jug of water appear dominant, highlighting its importance to the narrative.
Cinematography: A close up shot of a jug of water suggesting the action that follows this edit with predominantly involve the jug of water, this develops the narrative
Mise-en-Scene: Waitresses arm wearing a watch and carrying a large jug of iced water. The jug appears large and dominant suggesting it will play a prominent role in the following edits. The glasses and table in the shot also highlight the cafe location of the edit.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. In this particular edit, Olly Murs singing/lip syncs the lyrics 'oohhhh' which emphasises the fact hes the artist behind the song and acts as the narrator of the narrative behind the music video.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. 
Cinematography: A close up shot, clearly emphasising the artist behind the songs identity and clearly showing his reaction to the action.
Mise-en-Scene: The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. 

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics of the song complement and reflect the action on screen effectively.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The edit almost acts as a zoom out from the action allowing the audience see the bigger picture of the narrative, allowing us to establish exactly what the female protagonist of the music videos narrative is going to do with the big jug of iced water,
Cinematography: A long establishing shot of the cafe which allows the audience to see the bigger picture of the narrative.
Mise-en-Scene: The stereotypical interior of a modern cafe with chairs, tables, menus  sauces, a waitress, a counter which all help establish the location clearly and understandably to the audience. The people eating and drinking in the cafe also create the illusion of realism and verisimilitude. In this edit we can also see that the waitress is about to use the large jug of water from the previous edit to get revenge on the sleazy guy who slapped her on the bum.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics of the song complement and reflect the action on screen effectively.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.  The edit almost acts as a zoom in on the action from the previous shot to allow the audience in on the narrative clearly.
Cinematography: He is shown in a close up so the audience can clearly see his confused and puzzled reaction over what the waitress ia going to so next with the jug of water.
Mise-en-Scene: The guy wears a baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, plates, glasses, condiments, table, counters, sauces, cups and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots. He has a confused reaction on his face as he's puzzled over what the waitress is going to do with the large jug of water.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The artist Olly Murs is singing/lip syncing the lyrics of the song as he walks, gestures and points down the street, which instantly establishes the identity of the artist to the audience. His actions and gestures reflect the lyrics of the song, which helps the artist Olly Murs to become the narrator of the music videos narrative and instantly connect with the audience. The lyrics Olly Murs is singing/lip syncing in this clip are 'I know you're (no good)' which reflects the 'no good' actions of the female in the cafe, the lyrics act as Olly Murs's feeling about the female and help to complement, reflect and develop the narrative of the music video effectivly.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. This edit also cross cuts back to the parallel action of Olly Murs walking down the street.
Cinematography: A long establishing shot of Olly Murs walking down the street, his motif and running theme in this music video helping to establish the artists identity. The camera also back tracks down the street to follow the progression of the artist walking down the street in a fluid, professional and effective way.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity. 

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The artist Olly Murs is singing/lip syncing the lyrics of the song as he walks, gestures and points down the street, which instantly establishes the identity of the artist to the audience. His actions and gestures reflect the lyrics of the song, which helps the artist Olly Murs to become the narrator of the music videos narrative and instantly connect with the audience. The lyrics Olly Murs is singing/lip syncing in this clip are '(I know you're) no good' which reflects the 'no good' actions of the female in the cafe, the lyrics act as Olly Murs's feeling about the female and help to complement, reflect and develop the narrative of the music video effectively.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. 
Cinematography: A medium close up of Olly Murs walking down the stree, which makes the audience feel closer and more connected to the artist. This acts as his motif and running theme in this music video helping to establish the artists identity clearly. The camera also back tracks down the street to follow the progression of the artist walking down the street in a fluid, professional and effective way.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity. 

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics of the song complement and reflect the action on screen effectively.The lyrics 'But your stuck in my brain' are played during this edit which reflects the action effectively  helps to narrate the narrative, develops audience understanding and allows an audience to grasp how Olly Murs is feeling in this edit.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. 
Cinematography: Close up on Olly Murs, the artists face to clearly show his shocked and laughing reaction to the female 'troublemaker' pouring water over the guy customer who slapped her bum. In front of the close up is the stream of water pouring out of the jug, this allows the audience to see the action from Olly Murs prospective. Having the water pouring on from the forefront of the shot makes the females actions appear clear, bold and dominant, developing audience understanding of the narrative. This connotes the female waitress as dominant, powerful and in control of the situation.
Mise-en-Scene:The artist, Olly Murs, wears a bowler hat, denim jacket, Khaki t-shirt and a lose checkered neck tie, this establishes the artists identity and style along with the songs genre. There is a stream of water pouring in front of the shot, which suggests to the audience that the female is pouring the water from the jug on the sleazy guy. This acts as a teaser to the full story which is revealed in the following edits.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics of the song complement and reflect the action on screen effectively. The lyrics 'But your stuck in my brain' are played during this edit which reflects the action effectively  helps to narrate the narrative, develops audience understanding and allows an audience to grasp how Olly Murs is feeling in this edit.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The edit almost acts as a zoom out from the previous edit, allowing the audience to see more of the full picture of the story so they can understand whats going on in the narrative. This edit acts as a teaser to what's happening in the following edit, slowly giving the audience more information, developing there understanding of the narrative and upholding there attention through teasers.
Cinematography: A close up shot of the female and the jug of water pouring onto 'something/someone', showing her actions and reactions clearly, slowly developing audience understanding of the narrative clearly, upholding there attention.
Mise-en-Scene: The jug of water features dominantly as its an important part of the action and narrative of the music video.The female is still in her stereotypical uniform establishing her as a waitress for continuity. The graffiti in the background of the shot/edit clearly emphasises and connotes the female waitresses 'troublemaking', rebellious side effectively, complementing and reflecting her rebellious actions in this edit.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics of the song complement and reflect the action on screen effectively. 
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The edit is a match on action edit as it follows on seamlessly from  the pouring of water in the previous edit, this creates the illusion of realistic, seamless continuity, allowing the narrative to develop effectively.
Cinematography: A close up framing of the cup rapidly over flowing with water, this shows the most predominant, important action happening at this particular time in the narrative as clearly as possible and allows an audience to develop a clear understanding for the song and music videos overall meaning and narrative effectively.
Mise-en-Scene: The main action of water being poured into a jug and it overfilling rapidly. In this edit are a glass, water, table, plate and half eaten food which reinforce the location of the action, a cafe, creating verisimilitude, realism and believability.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics of the song complement and reflect the action on screen effectively.  used to create continuity and verisimilitude. 
Editing:  Straight Cut Edit into this shot/edit for continuity and verisimilitude  Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. The blurred shot (death of field) shows/emphasises his quick, angry reaction over getting water spilt all over him.
Cinematography: The guy is shown in a close up framing to clearly show his angry reaction, developing audience understanding in the music video narrative. The camera pans the action quickly from right to left to clearly show the extend of the spillage of water and the mess its made effectively. The pan follows the actions and reactions as they develop effectively, accurately and precisely.
Mise-en-Scene: The guy wears a baggy grey t-shirt which connotes him as scruffy, working class, shifty and upto no good. In the background of this edit are cutlery, plates, glasses, condiments, table, counters, sauces, cups and sugar/salt trays which help to emphasises and establish the location of the cafe for realism and continuity from previous shots. He makes a quick, annoying, angry reaction at getting water spilt all over him and looks at the waitress in anger and hatred.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The lyrics of the song complement and reflect the action on screen effectively.
Editing:  A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. This edit is like a match on action as the shot reverses (shot reverse shot) from the sleazy guy to the female waitress, showing the audience what he was looking at and clearly developing the audience's understanding of the narrative.
Cinematography:  A close up shot of the female which clearly shows her content, unfeeling reaction to what she just did - pouring water over the sleazy guy who slapped her bum (representing her as the female protagonist of this music video.) She only takes up one third of the shot (rule of thirds) which makes her seem rather shy and intimidated over the fact Olly Murs is watching, her secret flirtatious lover. 
Mise-en-Scene: The graffiti in the background of the shot/edit clearly emphasises and connotes the female waitresses 'troublemaking', rebellious side effectively, complementing and reflecting her rebellious actions in this edit. Fans and posters in the background reinforce the location of this action being in a cafe for realism and verisimilitude.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The artist Olly Murs is singing/lip syncing the lyrics of the song as he walks, gestures and points down the street, which instantly establishes the identity of the artist to the audience. His actions and gestures reflect the lyrics of the song, which helps the artist Olly Murs to become the narrator of the music videos narrative and instantly connect with the audience. The lyrics Olly Murs is singing/lip syncing in this clip are 'Why does it feel so good but hurt so bad' which effectively reflects the action of the music video and develops the narrative as the artist of the song tells the audience how he feels.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect. This edit cross cuts back to the parallel action of the Artists motif scene where he narrates the lyrics, walking down a modern street.
Cinematography: A back track that smoothly follows Olly Murs as he walks on the pavement towards the camera. The close up framing allows the audience to clearly see the expression on Olly Murs face as he almost narrates the lyrics of the song, enabling an audience to connect, remember and relate to the song and the artist in a personal way.
Mise-en-Scene: A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity.  The artist performs his iconic, signature dance moves in this edit too, which helps too reinforce the artist's identity and make an audience feel more attracted too and connected too the artist Olly Murs.

Sound: The song this video is promoting 'Troublemaker' is playing at a constant volume in the background. The artist Olly Murs is singing/lip syncing the lyrics of the song as he walks, gestures and points down the street, which instantly establishes the identity of the artist to the audience. His actions and gestures reflect the lyrics of the song, which helps the artist Olly Murs to become the narrator of the music videos narrative and instantly connect with the audience. The lyrics Olly Murs is singing/lip syncing in this clip are 'Why does it feel so good but hurt so bad' which effectively reflects the action of the music video and develops the narrative as the artist of the song tells the audience how he feels.
Editing: A fast straight cut conventional edit is used to create continuity and verisimilitude. Each edit in this part of the video also edits fast in time to the beat of the music for a rhythmic, catching effect.  The edit acts as a zoom out from the previous edit to allow the audience to see the full picture, developing the narrative.
Cinematography: A back track that smoothly follows Olly Murs as he walks on the pavement towards the camera. This edit has a long shot framing of the artist which allows the audience to see all of the artists actions effectively and clearly.
Mise-en-Scene:  A classic modern street with houses, cars, sign posts, grass, trees, greenery, Artist wears Grey Smart-Casual Suit, White Shirt, Slic hair and walks forward on a pavement pointing, dancing and singing lyrics of the song, an average modern road scene. This scene acts as a motif and theme for the video, his outfit and style also establishes the artists identity.The artist performs his iconic, signature dance moves in this edit too, which helps too reinforce the artist's identity and make an audience feel more attracted too and connected too the artist Olly Murs.

(Additional Shot - after 30 Seconds)
Sound: 'Trouble Maker' Song, singing lyrics 'I see your silhouette everytime I close my eyes' (Sound/Music goes eco-like when someone is listening in head phones, as if the music has swapped to coming out of the headphone speakers for versimilitude)
Editing: Conventional Straight Cut Edit, Match On action from previous shot of opening door, edit follows the action.
Cinematography: Long shot and Establishing shot of Olly Murs changing location to the record store.
Mise-en-Scene: Record Shop, Smart-Casual Suit, Jeans, light blue Shirt, CD's, people in shop - resembles real life, vintage, wood shelves, glass doors, posters, walks into shop and winks. His vintiah smart-casual look is the artist established identity.




Other music videos promoting songs/singles/albums by the artist Olly Murs, could also give me ideas of how to establish an effective genre, themes and motifs in my music video and also give me ideas on how to create an effective style and identity for my Artist. Some of Olly Murs other music videos are listed below, which I could use for inspiration:

'Dance With Me Tonight' - https://www.youtube.com/watch?v=F3EG4olrFjY

'Heart Skips A Beat' - https://www.youtube.com/watch?v=j5dFe-WKuPs and https://www.youtube.com/watch?v=R4rKvWA6w20

'Oh My Goodness' - https://www.youtube.com/watch?v=v0r8zxsWoR4

'Army Of Two' - https://www.youtube.com/watch?v=0zk2PCti8-c

'Please Don't Let Me Go -https://www.youtube.com/watch?v=-4S9gQb9PjM 

'Dear Darlin' - https://www.youtube.com/watch?v=m20BTdy9FGI

There are also many other Artists of a similar style, genre, theme and identity as in 'Troublemaker' by Olly Murs, I could also use some of there music videos for inspiration and ideas to help make my music magazine as effective, attractive and professional as possible so that it markets my music product and artist in an effective way that makes it's audience want to by the song/album/single. Some of these other music videos I could use for inspiration and ideas are listed below:

'Lover to Lover' by Florence and the Machine - https://www.youtube.com/watch?v=u-eTmoyP_5A

'Spectrum' by Florence and the Machine - https://www.youtube.com/watch?v=iC-_lVzdiFE

'Sweet Nothing' by Calvin Harris featuring Florence Welch - https://www.youtube.com/watch?v=17ozSeGw-fY

'Seven Nation Army' by Marcus Collins - https://www.youtube.com/watch?v=uxevD8-bG9k

'Mercy' by Marcus Collins - https://www.youtube.com/watch?v=Svxlh8lvu_M

'Candy' by Robbie Williams - https://www.youtube.com/watch?v=gtOV7bp-gys

'Different' by Robbie Williams - https://www.youtube.com/watch?v=MFCWdrnZIIs

'She's So Lovely' by Scouting For Girls - https://www.youtube.com/watch?v=7ABNEjPxWEg

'Just be' by Paloma Faith - https://www.youtube.com/watch?v=kvHiflzabHg