Promoting other products in Music Video's

In many mainstream music video's with famous artists, typically artists of the pop genre, are paid to promote other products within there music video's. An example of the is in Jessie J's  pop music video for her single 'It's my Pary' she and those in her 'party' are constantly shown using Beats by Dre'snew 'Beats Pills' and beats headphones. By using this concept of product placement, the beats company are able to market and peromote there products in an effective way to the world getting it known to a large mass audience of music lovers. Those who listen to Jessie J's music video will be fans of hers and obviously love music, they will therefore like products like 'beats pills' as there music based and will also be more likley to buy Beats products as if a famous artist like  Jessie J use them, they must be 'cool'. By placing the product in Jessie J's music video they are instantly establishing there product as a must buy for music lovers representing the product as 'cool' and directly targetting there target ausience of young music lovers. Also fans of Jessie J typically idolise her and want to be like her, women typically want to copy her and be like her inn order to be the best, desired and wated by others, be cool and look attractive. Relating to the theory concept of Laura Mulvey/John Berger which stated.......... In order to copy her and be like her, her fans and audiences will go out and buy the beats company products, so that they can feel 'cool', 'with it' and accepted in society - a concept that is only human nature to want.

This same concept is used in Robin Thick's music video for his single 'Blurred Lines':

This also indorces the 'Beats Pill' and Beats Products too, connotating them as a sexy, attractive product to own through the use of placing them with stereotypically 'attractive' girls. It costs a lot of money to market and advertise products in mainstream music video's. However with the high mass audience of music lovers these artists, tracks and music video's generate, if successful the comapany could make an awful lot of money and profit from it.